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採用サイトの構成について

2022年8月21日

最近お客様からのご相談で多いものの一つに、「採用サイト」があります。

主なお悩みとして、

・求職者が定着しない、すぐ辞めてしまう。
・なかなか求職者が集まらない。
・求めてる人材とは違う人が多い。

求職者もさまざまな方がいる中で、企業側は欲しい人材を厳選するため広告媒体へ登録したり、募集のあった人材への対応など企業規模が大きくなればなるほど、かかる経費は莫大な金額になります…

そんな中でようやく採用した人材が1ヶ月で辞めてしまったら、これまでかけた費用が水の泡ですよね…

こういう状態になる原因は、採用サイトまたは、企業ホームページ上の採用ページの内容に原因があります。
欲しい人材を採用するためには、広告媒体だけでは情報が足りません。全然足りません。本当足りません。

そこで重要になってくるのが採用に必要な情報を掲載したホームページが必要になってきます。

よく見かけるのは企業のコーポレートサイトに採用ページを設けていらっしゃいます。
もう一つあるケースとして、広告ページのように単独で採用サイトを持っている企業様もいらっしゃいます。

どちらがいいかと言われれば当然後者になります。

なぜかというと。集客の目的とした、企業のコーポレートサイトと人材を集めるための採用ページではホームページをみていただきたい方が全く違いますよね。

集客はサービスを購入して欲しいお客様。
人材は自社で働いて欲しい方

全く違うターゲットに対して、正しい情報を届けるためには、採用サイトと企業サイトは分けるのが望ましいです。

イメージとしては広告用のランディングページと同じ構成になります。
ファーストビューでいかに続きを見てもらえるかが決まりますので。ちゃんとしたコピーライティングでのキャッチコピーが必要になってきます。
ファーストビューからスクロールした先でいかに伝えたい情報を伝えたい人に届けられるようなコンテンツ作りが重要になってきます。

弊社が提携しております企業様は、人材採用で脅威の実績を持っております。
社員の平均年齢50代の老舗旅館で後継がいない環境から、平均年齢38歳まで下げることに成功し後継もでき、業務も円滑に回るようになっております。
また、弊社ならではの強みとしてLINE公式アカウントも活用した人材採用の導線作りもサポートすることが出来ます。

広告媒体の運用からホームページの作り込み、必要な人材確保まで一貫してお任せいただけます！

いつでもご相談くださいね(　･`ω･´)ｷﾘｯ

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